Choosing the right SEO company

Author: Sophie G
Date Posted: 10/25/2012

So you’ve come to the realisation that your website needs to be optimised in order to be visible on any of the well-known search engines. Now comes the difficult task of finding the right company to work with. These days, everyone’s claiming they’re an SEO expert, but how do you really know for sure? Here are a few tips to help you separate the SEO duds from the SEO studs.

No such thing as a SEO Rankings Guarantees
Did your prospective SEO firm “Guarantee you 1st Page Results” within a specified time frame? You’re not the only one. This is one of the most common promises thrown around the industry as a unique selling point.

However the truth is, no-one can guarantee you first page listings and if they say they can, be wary as they are probably using spammy techniques to get your site ranking fast and these SEO methods could result in your website being blacklisted.

SEO on Sale
Different companies charge different prices for search engine optimisation, so it is important to know what kind of costs you should be paying for this particular service. Before choosing the $100 per month package over the $3000 per month package, make sure you find out the following information:

      • What search terms are being optimised and are these relevant to your business?
      • What reporting will you receive?
      • Are there any reviews for this company?
      • Do they have a good online reputation or are there forums filled with complaints about them?
      • Are there any contracts? If so, what are the terms and conditions?

Freelancer Vs Company
Have you been approached by a freelance ‘SEO expert’ who is offering you their services a discounted rate? Great! But will you get your money’s worth? Here are some important things to consider when weighing up the 2 options:

Output
SEO companies usually have more than one account manager working on a specific campaign which ultimately means you’d get more output by using an SEO company compared to having a freelancer manage the campaign.

KPI’s
SEO account managers working for a specific company usually have strict KPI’s and are constantly under review. This means they need to perform to a certain standard when managing a campaign.

Because Freelancers are working for themselves, you may find that the quality is not as high as agency standards as freelancers may have a more lax approach to the campaign management.

Remember, with SEO, it's quality over quantity and most of the time you get what you pay for so before choosing the cheaper option, make sure it won’t end up being more expensive in the long run!

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